Download PDF by Michael Lee: 111 Ways to Justify Your Commission: Value-Adding Strategies

By Michael Lee

ISBN-10: 1427754705

ISBN-13: 9781427754707

Because of the starting to be danger of discounted genuine property providers and on-line festival, the variety of actual property transactions accomplished via conventional pros is losing each year. as a result, actual property execs this day are discovering that the fundamental companies of the earlier now not are adequate to assuage the savvy purchaser attracted to deciding to buy or promoting a home.


The general fee fee dropped sixteen% from 1991 to 2004 in keeping with analyst actual tendencies. purely these brokers who the best way to justify their commissions should be paid what they’re worthy. In 111 how one can Justify Your fee , writer, genuine property dealer, and speaker Michael D. Lee hands genuine property pros with new tools of including price to their prone with no compromising their livelihoods. utilizing tips, anecdotes, charts, and figures to stipulate a confirmed approach, this consultant offers useful, tangible, and easy-to-follow steps that upload super worth to a true property enterprise, permitting genuine property pros to stick aggressive in an evolving undefined.

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Additional info for 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

Example text

I will explain that my fee is higher than average because agents are like haircutters. Some haircutters give $100 haircuts and some give $20 haircuts. Both wield sharp instruments and can do a lot of damage if they are not skillful at their craft. Then I say, “I’m the kind of person who repairs $20 haircuts. ” • Brain surgery analogy: For analytical clients, I explain it this way: “If you needed a delicate brain surgery, would you want the cheapest surgeon? indd 23 4/27/07 11:28:03 AM 24 111 Ways to Justify Your Commission something that important?

It forces us to muddle through the data, rather than focus on the business at hand. ” If all we do as agents is provide data, we are simply adding to the avalanche of details and competing with other data sources such as the Internet, title companies, and county recorders. We need to differentiate ourselves from these other service providers. indd 34 4/27/07 11:28:04 AM Establish Value 35 sifted and customized it specifically for them. For example, there are probably thousands of homes currently on the market in your area.

Unless you want to switch jobs and prepare taxes for a living, don’t even think about spending all the time it takes to do your own taxes. Few sources can liberate you from your money faster than the IRS. Marketing, making flyers, developing and maintaining a website—all these and other jobs can turn out to be a black hole that sucks in your available time. You might even enjoy some of these activities. I’ve heard people say this over the years, and I know that’s how they are lured in. My response is “Fine.

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111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers by Michael Lee

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